Headline that introduce their aspirational identity

Describe this amazing offer to your ideal client in a way that will help them understand what it is and how it solves their problem. Make it short, clear, and actionable.

Lead Generator

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NEGATIVE STAKES

Your client's life looks like this without your service

What negative experiences will customers face when they don’t work with you, such as missing out on better health, losing money, or experiencing relationship struggles?

VALUE PROPOSITION

Show how you can turn things around

Share how you can help turn things around once your client starts working with you.
It’s best to provide three examples so they’re easy to remember.

Share a benefit here

Provide examples of how your coaching service can provide this specific benefit.

Share a benefit here

Provide examples of how your coaching service can provide this specific benefit.

Share a benefit here

Provide examples of how your coaching service can provide this specific benefit.

Show Empathy

Show that you understand your client’s pain

Empathize and show that you understand your client’s pains points. Show that you are actively listening and offering genuine support. Provide authority by mentioning your training and experience that makes you qualified to coach on this topic.

show authority

Share positive reviews

Build trust by including testimonials from clients you’ve served.

Before coaching, I had this problem. Then I worked with this coach to work on my problem and achieved such and such result.
Josephine Moore
Before coaching, I had this problem. Then I worked with this coach to work on my problem and achieved such and such result.
Monica Hathaway
Before coaching, I had this problem. Then I worked with this coach to work on my problem and achieved such and such result.
Sarah Fitzgerald
how it works

Give them a three-step plan for what’s next

First step goes here

Explain how this step works in the simplest way possible so the client finds it easy to understand.

Second step goes here

Explain how this step works in the simplest way possible so the client finds it easy to understand.

Third step goes here

Explain how this step works in the simplest way possible so the client finds it easy to understand.

Explanatory Paragraph

Include a long-form explanatory paragraph

I know you want to achieve [identity transformation]. To do that, you need [character want]. However, the challenge lies in [external problem], leaving you feeling [internal problem].

I believe in [philosophical problem], and I deeply understand [empathy]. With [authority or expertise], I guide you through [step 1], [step 2], and [step 3].

So, take action now with [Direct CTA]. In the meantime, [transitional CTA] to start your journey towards stopping [failure] and achieving [success].